7.24.2008 - Thr
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Cultural Structure of the Enterprise
    In the course of glorious enterprising of Jinghua Group Dezhou, it takes the business concept of ¡°Honesty, Innovation, Rolling & Expansion¡±. Under the leadership of Miao Jianzhong who is board chairman and winner of National May Ist Labour Pestimonial, winner of first subsidy special granted by the State Council, Model Labour of National Building Material System, People¡¯s Delegate of Shandong Province Congress and Excellent enterprenuer of Shandong Province. It persists in taking honesty as soul, innovation as wisdom and rolling as corner stone, expansion as future Development Strategy. The size of business is constantly growing. Comprehensive strength is increasing. It took the step of creating famous brand, bright star enterprise and renowned entrepreneur successively.

    Honesty is the soul of business concept of Jinghua, and it plays an important role in the development of Jinghua. In the initial period of Jinghua Group, the sense of honesty has been penetrated into entire operation and management of the enterprise. Now, a unique atmosphere of the enterprise of treating people with honesty, honesty and promise keeping is sprouting in Jinghua.

    ¡°Bringing forth new idea¡± is the wisdom and motivation of the enterprise. It is the key point to keep the brand everlasting. It is golden key point to keep the brand everlasting. It is golden key for Jinghua to make its way to success by bring forth new idea with management, science and technology and the product. For enterprise system reform, Jinghua uniquely created ¡°Simulation Statutory agent system¡±. For management, Jinghua has its own ¡°Financial Moving Management with Double Costs¡±. For technology realm, there is advanced achievement of comprehensively using powder coal ash at home. It is just because there is such a huge engine of bringing forth new idea that a development motivation of Jinghua is granted.
Rolling is the corner stone for the enterprise to develop constantly. No size, no benefit. It is a demand for competition to each enterprise to take the step of size and benefit. Since the date of founding of Jinghua Group, how to realize rolling development efficiently has been considered, and get benefit from the size. Through market survey and repeated comment, it made the strategic decision of attacking by five paths and created production approach of mufti variety and moderate batch of product development. It is confirmed by the, society and government.

    Expansion is the hope of future development of Jinghua. It has been constant development strategy of Jinghua Group to make the enterprise good, big, strong and expansion rapidly and march on. Alone with the launch of Development strategy of Jinghua in the coming 10 years made by China Engineering Advisory Co., a development plan is launching in front of Jinghuaer. Entering the new century, Jinghuaer is full of confidence. It takes the business concept of honesty, bring forth new idea, rolling and expansion. With the principal of development regulation scientifically and internationally, tooting at home and eyeing to the world, it made attempts to have bigger and newer break in new management, product and capital operation and big market expansion, etc. so as to make Jinghua Group a modern consortium of first class nationally and renowned internationally.